Now Fizzing

Objective: Create a “Secret Seltzer Society” badge and brand for merchandise and use online.

Now Fizzing is a “secret” online community of people who rally behind their collective love of seltzer water. (Okay, it’s not that secret, there have been articles written about it. But the group is set to secret on Facebook.) The group, which extends globally and has over 3k members, needed an identity system and recognizable merchandise for those members wishing to flaunt their love of that good good fizz. The Now Fizzing badges combine geometry and iconic secret society symbolism with the iconography of seltzer.